Change the way you run your business with digital technology. The rapid growth and expansion of digital technologies has placed organizations on a path to success, with improved customer service and improved productivity as the areas in which technology has had the most impact. Four “megatrends”: cloud, mobile, big data and social technology are making an impact on business and the industry. Those who think that only a handful of early adopters have managed to transform their businesses using these new technologies are wrong. The majority of private and public sector companies are undergoing rapid digital business transformation.
A study done by George Westerman, Didier Bonnet, and Andrew McAfee revealed that businesses with a clear vision and a mature process for digital transformation were more profitable on average, earned higher profits, and had greater market value than their competitors without a clear vision.
Mobility Enables New Business Scenarios:
It’s not solely about the ability to mobilize existing businesses it is also an opportunity for companies to develop new products, procedures, and business models. Based on research from the Harvard Business Review survey, mobile-based initiatives are the most often adopted among the 4 megatrends. They have already revolutionized businesses and transformed the working practices of employees. The majority of respondents to surveys say that putting mobile technology into the hands of employees is an essential requirement. Top companies are also taking advantage of the increasing popularity of smartphones to innovate and boost revenue.
The benefits of mobile devices and mobile applications – 64%
Access to corporate apps from any location and data.- 53%
Employee productivity has increased.- 34%
Improved collaboration between employees
Impressico Business Solutions has helped many companies, reinvent their product business model and processes. Below are business examples where mobility has changed processes and improved the efficiency of clients’ operations and agility.
- Improved Service to Customers: The emergence of mobile technology has had significant changes in customer service. 73 % of customers believe that retailers with in-store mobile technology offer better customer service. Another 64% are likely to purchase from an online retailer that offers in-store mobile technology. Mobile apps can connect businesses to customers and provide them with immediate details regarding their issues. They also assist in predicting more precise ETAs that can provide better waiting time for customers as well as detailed expense reports for businesses. Apps are today more personal than ever before, enhancing the users’ experience and facilitating accessibility to information immediately for users. If you think about the expectations of shoppers, it is evident that mobile has made a huge impact on the customer experience and will remain at the center in the future.
- Increased Efficiency in Operations: Utilizing mobile technology to increase efficiency in operations is becoming more commonplace in the manufacturing sector. A growing number of enterprises are realizing the advantages of investing in mobile devices as well as complementary business software. The smartphones that are based on email enable users to respond to email from wherever they are. However, tablets can be used to take your business to a new level. You can look further and dig into the data that you’re collecting and make more informed choices. Warehouse management, inventory management, quality control, and production decision-making are also areas of focus.
Also read: Digital Transformation in Financial Management and The Finance Industry
- Improved Customer Loyalty: Integrating enterprise mobility into a retailer’s overall business strategy can keep customers engaged and loyal to your brand. As a retailer, you understand that one of the many goals you have for your company is to respond quickly to customer inquiries. To attain a high degree of customer satisfaction and service, employees should have instant access to data. Mobility is crucial to the performance of loyalty programs. Businesses that don’t begin to adopt the technology will have to wonder why they’ve been left in the dust.
- In our digital age, enterprise mobility is creating new revenue streams, improving the efficiency of field staff and exploiting new methods of engagement with users to improve the market’s penetration and loyalty. Reduced sales cycles and a shorter cost of acquiring customers have significantly increased the efficiency of revenue generation and cost reduction while increasing productivity and efficiency as well as resource utilization. Streamlining business processes with lower operating expenses
“The most significant trends, and the most intriguing things, are occurring at the intersection of various technologies,” asserts Babson College’s Davenport. The way organizations are changing is to be more effective among those that consider various technologies essential. As a technology that is emerging within the realm of the digital revolution, mobility holds the potential to accelerate the pace of innovation and change the way businesses operate. If it’s to help re-energize existing products, improve customer service, access new sources of profit, or improve productivity in the workforce, a well-planned mobility strategy will not only aid companies in expanding into new markets but also help keep costs under control.
